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Tell Them A Heart Story (And Other Ways To Lead Positive)

IMG_5120_doneLaura Herring knew early on that she wanted to make a difference in people’s lives. Once she found her life’s calling, supporting families going through corporate relocations, she threw her all into it—no fear.

Today I published Part 1 of my Lead Positive Profile with Laura on my Psychology Today blog. In the profile, Laura discusses how she convinced companies of the dire need for her relocation support services, a field that didn’t exist, by touching their hearts.

Here are some of the most inspirational quotes from her interview. For the full read, please go here.

On rallying her team around her mighty cause:

“They needed to feel like they were making a difference—not just that our services were making a difference, but that individually they were making a difference.”

On how she pitched her services to clients:

…My first question when I met with them would be, “Have you ever relocated?” And if they said, “No,” then I thought, “Aha. I have to find a way to touch their soul, touch their heart, tell them a heart story so that they get it.”

On the importance of family:

“You know, someone working for IBM isn’t saying, “IBM is my mighty cause.” Their families are their mighty cause, and I felt like we were having an impact on those families allowing them to live out their mighty cause of helping their families.”

To read the full interview with Laura Herring, please visit my blog on Psychology Today. You can also follow Laura on Twitter @lauranofear.

Dr. Kathy Cramer

Kathryn D. Cramer, PH.D.
Founder and Managing Partner, The Cramer Institute