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What is the Best Way that I Can Add Value? Tips from Sally Hogshead

I interviewed Sally Hogshead, branding expert, best-selling author of FASCINATE: Your 7 Triggers to Persuasion and Captivation, and natural Asset-Based Thinker to find out.

Sally leads by focusing on her assets—she believes the greatest value you can add is to become more of yourself. In fact, she created the Fascination Advantage Assessment, to help others in discovering their own natural advantages of persuasion and to gain a better understanding of the world sees them.*

Today I published Part 1 of my Lead Positive Profile with Sally on my Psychology Today blog. In the profile, Sally relates how she learned first-hand the importance of “becoming more of who you are” and “understanding who you are not” and how those realizations led her to Lead Positive.

Just take a look below at the headlines from her profile. For the full read, please go here.

“Become more of who you are”

Lead Positive leaders always speak with Soul, as well as with Substance and Sizzle.  In our framework saying it with Soul ensures you will be more of who you are.

 “Understand who you are not”

When you Lead Positive you leverage your strengths, always aspiring to take your leadership talents to the next level. You don’t close gaps. You focus on the leader you want to become.

“Know where you’re at a disadvantage”

When you Lead Positive you surround yourself with people who can be strong and effective in areas that are not as strong for you.

To read the full interview with Sally Hogshead, please visit my blog on Psychology Today. You can also follow Sally on Twitter @sallyhogshead.

*SPECIAL OFFER! Sally has generously offered my readers access to the Fascination Advantage Assessment for free (value of $37)! Go to and enter the private access code KCRAMER.


Dr. Kathy Cramer

Kathryn D. Cramer, PH.D.
Founder and Managing Partner, The Cramer Institute