Back to Articles

Why Does Your Vision Matter? recently published a list by the National Society of High School Scholars (NSHSS) of the 25 companies where top millennials most want to work. According to the list, healthcare companies and US government agencies are the most sought after.

“These millennials have a passion for helping other people,” said NSHSS CEO James Lewis. In addition, they “want to protect our country.”

In other words, millennials are craving meaningful work, what I call a mighty cause. If you are a company looking to hire high-performing and passionate millennials—or hoping to retain the ones you already have—it is time to discover your mighty cause and shout it from the rooftops.

As a leader, you probably already have a vision for what you want your organization to achieve. What gives your company vision personal and organizational meaning? That is your mighty cause.

To find your organization’s mighty cause, ask yourself:

  • Why is the vision important to the bigger picture?
  • Why does the vision speak to our organizational values and beliefs?
  • Why is this vision so important to me, personally?
  • Why is it important for the team at large to get involved?

An engaged workforce consists of employees who can speak authentically and authoritatively about how their work is making a contribution. Once you, the leader, have the words and can communicate soulfully about your organization’s mighty cause, you are more than halfway there.

Dr. Kathy Cramer

Kathryn D. Cramer, PH.D.
Founder and Managing Partner, The Cramer Institute